haku: @author Rosenbloom, B. / yhteensä: 12
viite: 5 / 12
| Tekijä: | Rosenbloom, B. Dupuis, M. |
| Otsikko: | Low price, low cost, high service: a new paradigm for global retailing? |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1994 : APR, VOL. 4:2, p. 149-158 |
| Asiasana: | RETAILING PRICING SERVICE |
| Kieli: | eng |
| Tiivistelmä: | A major new phenomenon may be emerging in retailing in the US, Western Europe and to a lesser extent the Far East. This phenomenon consists of retailers emphasizing low price and low cost while still offering high levels of service. This seemingly incongruent strategy which deviates dramatically from the conventional retailing wisdom concerning the relationship among price, cost and service may constitute an emerging paradigm for successful retailing in this decade and well into the next. The paradigm is described in the article using examples of well-known retailers. |
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