haku: @author Rugman, A. / yhteensä: 12
viite: 6 / 12
| Tekijä: | Rugman, A. |
| Otsikko: | The five partners model: France telecom, Alcatel, and the Global telecommunications industry |
| Lehti: | European Management Journal
1994 : MAR, VOL. 12:1, p. 59-66 |
| Asiasana: | TELECOMMUNICATIONS INDUSTRY FRANCE MODELS |
| Kieli: | eng |
| Tiivistelmä: | This paper uses the D'Cruz/Rugman Five Patterns Model to show how France Telecom has effectively partnered with suppliers, customers, competitors, and the non-business infrastructure to develop France's telecommunications cluster. A contrast is drawn between Alcatel and France Telecom in their attempts to craft national, regional and eventually, global strategies for competitiveness in telecommunications. This comparison illustrates two very different means of positioning for competitiveness in the global telecommunications industry. |
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