haku: @author Parker, P. / yhteensä: 12
viite: 7 / 12
| Tekijä: | Dawar, N. Parker, P. Price, L. |
| Otsikko: | A cross-cultural study of interpersonal information exchange |
| Lehti: | Journal of International Business Studies
1996 : THIRD QUARTER, VOL. 27:3, p. 497-516 |
| Asiasana: | ECONOMICS INTERNATIONAL BUSINESS INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Research conducted primarily in the United States has shown that interpersonal influence arising from opinion exchange behavior is an important factor in consumers' product adoption and brand choice decisions. An important managerial question in the international arena is whether information-giving and seeking behaviors depend on culture. In a study representing eleven nationalities the authors explore the role of culture in moderating consumers' opinion exchange behavior. |
SCIMA