haku: @author Kasper, H. / yhteensä: 12
viite: 3 / 12
| Tekijä: | Helfferich, E. Hinfelaar, M. Kasper, H. |
| Otsikko: | Towards a clear terminology on international retailing |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1997 : JUL, VOL. 7:3, p. 287-307 |
| Asiasana: | RETAILING CULTURE GLOBALIZATION |
| Kieli: | eng |
| Tiivistelmä: | International retailing is an emerging phenomenon attracting more and more attention in the academic world. However , terminology and models depicting the internationalization of retailing are not yet consistent. In this article the authors try to clarify the ambiguities by assessing the applicability of management and marketing terminology developed for internationalization processes in the manufacturing industry and reviewing the evolution of various concepts describing international retailing. |
SCIMA