haku: @author Parker, P. / yhteensä: 12
viite: 5 / 12
| Tekijä: | Dekimpe, M. Parker, P. Sarvary, M. |
| Otsikko: | Staged estimation of international diffusion models: an application to global cellular telephone adoption |
| Lehti: | Technological forecasting and social change
1998 : FEB, VOL. 57:1/2, p. 105-132 |
| Asiasana: | GROUP TECHNOLOGY INTERNATIONAL DIFFUSION |
| Kieli: | eng |
| Tiivistelmä: | The article proposes a method that overcomes a number of problems associated with new product diffusion models noted in the marketing literature. The authors illustrate the methodology in the context of better understanding global variances in new product adoption. Building on existing diffusion models and sample matching principles from international consumer research, the authors suggested a "staged estimation procedure". The procedure provides both sensible and robust estimates and remains usable even if the diffusion process is in its earliest stage in most or all countries. |
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