haku: @author Matsuo, H. / yhteensä: 12
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| Tekijä: | Kurawarwala, A. Matsuo, H. |
| Otsikko: | Product growth models for medium-term forecasting of short life-cycle products |
| Lehti: | Technological forecasting and social change
1998 : MAR, VOL. 57:3, p. 169-196 |
| Asiasana: | TECHNOLOGICAL FORECASTING SOCIAL CHANGE GROWTH |
| Kieli: | eng |
| Tiivistelmä: | Short product life cycles are becoming increasingly common in many industries. Traditional approaches to medium-term forecasting are not designed for the type of information available (or the lack thereof) in the short life cycle environment. A typical demand curve for these products consists of rapid growth, maturity, and decline phases coupled with seasonal variations. With reference to product demand curves of a personal computer (PC) manufacturer, the authors suggest the use of information on total life cycle sales and the peak sales timing to obtain initial monthly forecast in the absence of a sales history. |
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