haku: @author Reichel, A. / yhteensä: 12
viite: 9 / 12
| Tekijä: | Reichel, A. |
| Otsikko: | Neve-Ilan, Israel: a site selection and business feasibility case study |
| Lehti: | Tourism Management
1998 : APR, VOL. 19:2, p. 161-170 |
| Asiasana: | ISRAEL TOURISM MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The decision to invest in a new hotel near Jerusalem, Israel, is described and analyzed. Unlike most prescriptive models, reality dictated the "product" as a hotel, as well as its general location. Consequently, a three-stage decision-making procedure was utilized. The analysis began with a specific site decision using an additive value function. Given the selected site, the second phase involved a thorough market study and a decision on the target markets. |
SCIMA