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| Tekijä: | |
| Otsikko: | Press: Still the largest medium |
| Lehti: | International Journal of Advertising
1999 : VOL. 18:3, p. 405-408 |
| Asiasana: | ADVERTISING PERIODICALS MARKET SURVEYS |
| Vapaa asiasana: | NEWSPAPERS |
| Kieli: | eng |
| Tiivistelmä: | Newspapers and magazines still account for almost half of all global advertising and spend has increased by almost 10% in real terms since 1988. |
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