haku: @author Szmigin, I. / yhteensä: 12
viite: 8 / 12
| Tekijä: | Szmigin, I. Carrigan, M. |
| Otsikko: | The older consumer as innovator: Does cognitive age hold the key? |
| Lehti: | Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 505-527 |
| Asiasana: | Market segmentation Marketing Demography Consumer behaviour |
| Vapaa asiasana: | Demographic information |
| Kieli: | eng |
| Tiivistelmä: | In the light of increasing importance of the older consumer to marketing, this paper seeks to identify whether some older consumers may be identified as more innovative in their consumption than others. It was proposed that consumers with younger cognitive age might be more likely to be innovative in their consumption behaviour than others of the same chronological age. |
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