haku: @author Perry, C. / yhteensä: 12
viite: 5 / 12
| Tekijä: | Riege, A.M. Perry, C. |
| Otsikko: | National marketing strategies in international travel and tourism |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:11-12, p. 1290-1304 |
| Asiasana: | MARKETING STRATEGY TOURISM TRAVEL AUSTRALIA GERMANY NEW ZEALAND UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | This article focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Australia and New Zealand to target markets in Germany and the United Kingdom. |
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