haku: @journal_id 829 / yhteensä: 12
viite: 2 / 12
Tekijä: | Li, T. |
Otsikko: | The impact of the marketing - R&D interface on new product export performance: a contingency analysis |
Lehti: | Journal of international marketing
1999 : VOL. 7:1, p. 10-33 |
Asiasana: | International marketing R&D New products Export marketing |
Kieli: | eng |
Tiivistelmä: | This study contributes to marketing research by testing the effect of the marketing-R&D interface in export markets. Managerially, it recommends ways for U. S. companies to enhance new product performance abroad. |
SCIMA