haku: @author Volberda, H.W. / yhteensä: 12
viite: 8 / 12
| Tekijä: | Draulans, J. deMan, A-P. Volberda, H.W. |
| Otsikko: | Building alliance capability: Management techniques for superior alliance performance |
| Lehti: | Long Range Planning
2003 : APR, VOL. 36:2, p. 151-166 |
| Asiasana: | Alliances Management Success |
| Kieli: | eng |
| Tiivistelmä: | Despite the fact that alliances represent a growing element of business strategy, alliances btw. organizations quite often result in failure. This is partly due to the fact that firms have not built up adequate capabilities to manage alliances. Special management techniques have to be implemented to strengthen the organisation's alliance capability. This article evaluates a number of these techniques with regard to their impact on alliance success, and reports on a quantitative study on alliances and alliance-management techniques of 46 large companies to assess this impact. |
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