haku: @author Rugman, A. / yhteensä: 12
viite: 3 / 12
| Tekijä: | Rugman, A. Girod, S. |
| Otsikko: | Retail multinationals and globalization: the evidence is regional |
| Lehti: | European Management Journal
2003 : FEB, VOL. 21:1, p. 24-37 |
| Asiasana: | Retailing Multinational companies Company ranking Globalization |
| Kieli: | eng |
| Tiivistelmä: | The authors conclude that the retail multinational enterprises (MNEs) neither operate globally nor do they need global strategies. Insted, they are mainly regional MNEs and their focus is local, home-triad market-oriented. |
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