haku: @author Rosenbloom, B. / yhteensä: 12
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| Tekijä: | Jiang, P. Rosenbloom, B. |
| Otsikko: | Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 150-174 |
| Asiasana: | Consumer behaviour Consumer satisfaction Internet Perception Prices |
| Vapaa asiasana: | Customer retention |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the role of price perception, service attribute-level performence and satisfaction that ulfolds over time, and their effects on customer retention. The findings indicate that after-delivery satisfaction has much stronger influence on both overall customer satisfaction and intention to return than at-checkout satisfaction. |
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