haku: @author Kozak, M. / yhteensä: 12
viite: 4 / 12
| Tekijä: | Gokovali, U. Bahar, O. Kozak, M. |
| Otsikko: | Determinants of length of stay: a practical use of survival analysis |
| Lehti: | Tourism Management
2007 : VOL. 28:3, p.736-746 |
| Asiasana: | decision making market segmentation |
| Vapaa asiasana: | survival analysis economic factors |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study was to analyze the determinants of touristsÂ’ length of stay at a destination. Data used in the study were collected through a questionnaire survey conducted in the summer of 2005. Survival analysis was used to analyze the data. The findings indicate that, out of 39 variables, 16 significantly associated with touristsÂ’ decisions about the length of their stays during a summer vacation. More specifically, nationality, education, income, experience, familiarity and daily spending are among the major determinants of the length to stay. An increase or decrease in such variables is accompanied by a significant increase or decrease in the length of stay. |
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