haku: @author Wagner, U. / yhteensä: 12
viite: 10 / 12
| Tekijä: | Wagner, U. Taudes, A. |
| Otsikko: | Erfahrungen bei der empirischen Marktmodellierung. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:1, p. 59-65 |
| Asiasana: | MARKET RESEARCH MODELS |
| Kieli: | ger |
| Tiivistelmä: | The article presents the results of a research by the Institute for Corporate Management of the Vienna University of Economics. The research tried to establish the relevance for marketing research of different econometric (OLS, GLS, ridge regression, Bayes inference etc.), statistical (variance analysis, logit, contingence tables, cluster and factor analysis etc.), time series and stochastic buying behaviour models. |
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