haku: @author Buzzell, R. D. / yhteensä: 12
viite: 5 / 12
| Tekijä: | Gale, B. T. Buzzell, R. D. |
| Otsikko: | Market perceived quality: key strategic concept. |
| Lehti: | Planning Review
1989 : MAR/APR, VOL. 17:2, p. 6-15, 48 |
| Asiasana: | MARKETING STRATEGY QUALITY |
| Kieli: | eng |
| Tiivistelmä: | A review of how leadership in market- -perceived quality and market share are an unbeatable combination, related to its assessment and potential. Measuring relative perceived quality. Quality and profitability. Key benefits. Quality and growth. Achieving quality leadership. Erosion of advantages. A strategic view of quality and differentiation, and how they drive performance. Strategies for quality improvement. Japanese versus US cars. Estimating the payoff of quality improvement. Share/volume growth. Nine Exhibits illustrate the study. A Box outlines the method used for assessing relative quality. |
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