haku: @author Rosenbloom, B. / yhteensä: 12
viite: 8 / 12
| Tekijä: | Rosenbloom, B. |
| Otsikko: | Motivating your international channel partners |
| Lehti: | Business Horizons
1990 : MAR-APR, VOL. 33:2, p. 53-57 |
| Asiasana: | DISTRIBUTION CHANNELS INTERNATIONAL TRADE USA MOTIVATION INTERORGANIZATIONAL RELATIONS |
| Kieli: | eng |
| Tiivistelmä: | With many USA manufacturers interested in marketing their products overseas, and needing foreign distributors and dealers to do so, the motivation of channel partners needs to be addressed from an international perspective as well as a domestic one. Foreign distributors and dealers, just like their USA counterparts, can choose the products they will promote to their customers. They need to be motivated to emphasize your products. But as difficult as it is for USA manufacturers to motivate their domestic distributors or dealers, it is even tougher in the international arena. The environment, culture, and customs affecting channel relationships can be very specific. |
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