haku: @author Chapman, C. / yhteensä: 12
viite: 11 / 12
| Tekijä: | Ward, S. Chapman, C. Klein, J. |
| Otsikko: | Theoretical versus applied models: the newsboy problem |
| Lehti: | Omega
1991 : APR, VOL. 19:4, p. 197-206 |
| Asiasana: | MODELS THEORIES NEWSPAPER INDUSTRY MANAGERS DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: | The dichotomy between theoretical and applied models is analyzed. As an illustration of this dichotomy, theoretical approaches to the newsboy problem are criticised from a practical perspective and an alternative, practically oriented approach is described. It is suggested that managers often have justifiable grounds for avoiding many theoretical models of decision problems based on a perceived failure of these models to exhibit sufficient applied characteristics. It is concluded that it is important to appreciate the difference between the theoretical and applied perspectives. |
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