haku: @indexterm Co-operatives / yhteensä: 120
viite: 37 / 120
| Tekijä: | Berger, P.D. Magliozzi, T. |
| Otsikko: | Optimal co-operative advertising decisions in direct-mail operations |
| Lehti: | Journal of the Operational Research Society
1992 : NOV, VOL. 43:11, p. 1079-1086 |
| Asiasana: | MARKETING CO-OPERATIVES ADVERTISING DIRECT MAIL OPTIMIZATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA