haku: @indexterm co-operatives / yhteensä: 120
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| Tekijä: | Berger, P.D. Magliozzi, T. |
| Otsikko: | Optimal co-operative advertising decisions in direct-mail operations |
| Lehti: | Journal of the Operational Research Society
1992 : NOV, VOL. 43:11, p. 1079-1086 |
| Asiasana: | MARKETING CO-OPERATIVES ADVERTISING DIRECT MAIL OPTIMIZATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA