haku: @indexterm BANK MARKETING / yhteensä: 120
viite: 10 / 120
Tekijä: | Buri, C. Findlay, A. |
Otsikko: | Here today, here tomorrow, the contribution of marketing research to the making of UBS' global brand campaign |
Lehti: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 208-215 |
Asiasana: | BANK MARKETING MARKET RESEARCH BRANDS |
Kieli: | eng |
Tiivistelmä: |
SCIMA