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| Tekijä: | Buri, C. Findlay, A. |
| Otsikko: | Here today, here tomorrow, the contribution of marketing research to the making of UBS' global brand campaign |
| Lehti: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 208-215 |
| Asiasana: | BANK MARKETING MARKET RESEARCH BRANDS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA