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| Tekijä: | Greenway, G. de Groot, G. |
| Otsikko: | The qualitative-quantitative dilemma: what's the question? A case history. |
| Lehti: | Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 147-164 |
| Asiasana: | TELEVISION ADVERTISING CORPORATE IMAGE ADVERTISING RESEARCH BANK MARKETING SAVINGS BANKS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA