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| Tekijä: | Eliopoulos, G. O. Kouzelis, A. K. |
| Otsikko: | Branch planning through decentralised marketing and regional analysis studies. |
| Lehti: | European Journal of Operational Research
1987 : JUN, VOL. 30:1, p. 48-54 |
| Asiasana: | BANK MARKETING OFFICE LOCATION |
| Kieli: | eng |
| Tiivistelmä: | Branch planning is a procedure which is influenced by various factors as the potential of a bank, the market, the competition, the local socioeconomic and real estate conditions. An effort is presented that has been made to integrate these factors into a simple mathematical model.It is described how decentralized marketing and regional analysis support the above effort with updated information. It is suggested that the branch network planning presented is a tedious and time consuming work as well as dynamic process which needs constant adaptation to an ever changing environment. |
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