haku: @indexterm Co-operatives / yhteensä: 120
viite: 63 / 120
| Tekijä: | Nielsen, R. P. |
| Otsikko: | Cooperative strategy in marketing. |
| Lehti: | Business Horizons
1987 : JUL-AUG, VOL. 30:4, p. 61-68 |
| Asiasana: | MARKETING CO-OPERATIVES CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Seven functional levels in cooperative maketing strategies are considered: pooling similar marketing resources and risks; trading different resources; expanding total consumer market demand; increasing cooperative marketing players; de-escalating destructive competition; cross-subsidizing markets; implementing joint marketing contingency plans. Special emphasis is laid to the fact that adopting more than one cooperative strategy at the same time can make the combined strategies stronger. |
SCIMA