haku: @indexterm bank marketing / yhteensä: 120
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| Tekijä: | Pix, M. Zinn, B. |
| Otsikko: | Hat der Vertrieb von Finanzleistungen uber die Geschaftsstellen noch eine Zukunft? (Whether selling of financial services through a network of outlets is prospective) |
| Lehti: | Betriebswirtschaft
1989 : VOL. 38:7, p. 310-315 |
| Asiasana: | BANK MARKETING |
| Kieli: | ger |
| Tiivistelmä: | Only 10 % of worktime is utilised in banking outlets, a very inefficient use of resources. Therefore one has to reinforce self-service solutions, active acquisition through freelance agents, cooperate with other financial institutions and offer complete financial packages, and to reduce drastically the network of outlets. |
SCIMA