haku: @indexterm bank marketing / yhteensä: 120
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| Tekijä: | Hey, H. |
| Otsikko: | Erfolgreicher Privatkundenmarkt - eine vitale Formel im Wettbewerb der 90-er Jahre (Successful market for privates - the winning formula for competition in the nineties) |
| Lehti: | Betriebswirtschaft
1989 : VOL. 38:7, p. 316-321 |
| Asiasana: | BANK MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author, the CEO of a Hessian savings bank gives a detailed plan for improved activity in the rising market of privates. The plan enumerates organisation steps, incentives for employees, control measures, technical developments and the introduction of a new activity, councelling the wealthy private in his capital asset decisions. |
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