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| Tekijä: | Papavasiliou, N. |
| Otsikko: | Determinanten fur die Gewinnung und Erhaltung von Kunden im Bankmarketing - eine Untersuchung in Griechenland (Determinants of customer orientation -a survey on bank marketing in Greece) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1989 : VOL. 35:2, p.225-237 |
| Asiasana: | BANK MARKETING MARKET SURVEYS GREECE |
| Kieli: | ger |
| Tiivistelmä: | A survey inquired Greek private and corporate bank customers on their motives in choice of their bank. The strongest motives were for privates: vicinity of outlet,on-line data handling, developed network of outlets, image of the bank, short queuing time. For corporate customers: deep specialisation, help in case of need, medium term credit,foreign subsidiaries and transactions through telephone - in the above order of importance. |
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