haku: @indexterm bank marketing / yhteensä: 120
viite: 37 / 120
| Tekijä: | |
| Otsikko: | Banks segment their business services |
| Lehti: | Management Accounting (London)
1990 : OCT, VOL. 68:9, p. 41 |
| Asiasana: | BANK MARKETING CLIENTS FINANCIAL MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Review of how UK banks use market segmentation techniques to create defined services for different types of customers. Picking the right financial package. Concentration of clearly defined groups of customers. Range of products and services. 'One stop shopping' services. |
SCIMA