haku: @indexterm bank marketing / yhteensä: 120
viite: 36 / 120
| Tekijä: | Suter, T. |
| Otsikko: | Kundenbetreuung der Zukunft. Zielgruppenorientierung als Konzept (The serving of the customer in the future) |
| Lehti: | Betriebswirtschaftliche Blätter
1990 : VOL. 39:7, p. 308-311 |
| Asiasana: | SAVINGS BANKS BANK MARKETING |
| Kieli: | ger |
| Tiivistelmä: | A target group oriented marketing concept is developed for savings banks. The classification criteria for different groups of customers are formulated. Sales channels to be used. C differentiated according to type of customer. Product definition. The organisational preconditions and a timetable for the implementation of the concept. |
SCIMA