haku: @journal_id 564 / yhteensä: 1204
viite: 572 / 1204
| Tekijä: | |
| Otsikko: | Beer. |
| Lehti: | Market Research Europe
1993 : MAR, VOL. 25, p. 1-26 |
| Asiasana: | BREWING INDUSTRY EUROPE PRICES MARKETS SALES MARKET SHARE |
| Kieli: | eng |
| Tiivistelmä: | The report studies the market of beer in five key European economies: the United Kingdom, France, Germany, Italy and Spain. The report covers the period from 1987 till 1991. The consumption of beer is static in almost all countries. Imported beers represent a growth sector in most markets. Detailed statistics on expenditures on alcoholic drinks, retail sales, volume sales of beer, per capita consumption, major manufacturers and outlook are presented. In the brewing industry, the key issues are consolidation and globalisation, as multinational brewers expand via acquisition and licensing agreements, and increasingly market their brands on a global basis. |
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