haku: @journal_id 564 / yhteensä: 1204
viite: 568 / 1204
| Tekijä: | |
| Otsikko: | Make-up and colour cosmetics in Italy. |
| Lehti: | Market Research Europe
1993 : MAR, VOL. 25, p.93-121 |
| Asiasana: | ITALY COSMETICS INDUSTRY MARKET SHARE PRICES |
| Kieli: | eng |
| Tiivistelmä: | The report covers the Italian market for make-up and colour cosmetics (M&CC). In 1991 the market for M&CC, estimated at L986 billion, continued to expand with a growth rate of 8.4%. In real terms the market grew by 2.1% over the last year. Paglieri and Giraudi are the only significant domestic brands manufacturing in Italy with the multinationals importing most of their products. The single best-selling product in the market is still lipstick, sales of which were worth some L174 billion. In 1991 Italian exports of M&CC exceeded imports for the second consecutive year. The detailed statistics on sales, production, exports and imports, market sectors, retail prices, brands and manufacturers are presented. |
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