haku: @journal_id 564 / yhteensä: 1204
viite: 483 / 1204
| Tekijä: | |
| Otsikko: | Cleaning appliances |
| Lehti: | Market Research Europe
1994 : JUN, VOL. 26:6, p. 25-44 |
| Asiasana: | COMPANIES DOMESTIC APPLIANCES INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | This report deals with the European market for cleaning appliances, which are defined, in the context of the report, mainly as vacuum cleaners and irons. The essential nature of cleaning appliances has helped the sector to weather recession more successfully than other domestic electrical product sectors. Since price sensitivity is not a market winner for these products in the mature Western markets, manufacturers tend to compete on product innovation. |
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