haku: @journal_id 564 / yhteensä: 1204
viite: 451 / 1204
| Tekijä: | |
| Otsikko: | Confectionery in Italy |
| Lehti: | Market Research Europe
1994 : OCT, VOL. 26:10, p. 77-118 |
| Asiasana: | PRICES DEALER SPREADS BRANDS |
| Kieli: | eng |
| Tiivistelmä: | This report examines the retail market for confectionery in Italy. The market falls into two broad sectors: sugar and chocolate confectionery. Beyond these the most important way of segmenting the market is by pack type with lines of both sugar and chocolate confectionery often appearing in different packs according to the retail outlet through which they are sold. The most important types of packaging are tubes and sticks which are sold mainly through bars and are directed at the impulse market, bags and boxes. |
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