haku: @journal_id 564 / yhteensä: 1204
viite: 450 / 1204
| Tekijä: | |
| Otsikko: | Air fresheners and insecticides in Germany |
| Lehti: | Market Research Europe
1994 : OCT, VOL. 26:10, p. 119-139 |
| Asiasana: | HOUSEHOLD CLEANSERS INDUSTRY TOILETRIES INDUSTRY PRICES BRANDS GERMANY EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This report discusses the German market for both air fresheners and domestic insecticides. Both products are designed to improve the "quality" of the home environment, and have in recent years exhibited broadly similar sales trends. Air fresheners are designed not only to suppress undesirable odours in the home but also to perfume the atmosphere. Manufacturers have thus concentrated upon developing products which are effective and last for a reasonable period of time. |
SCIMA