haku: @journal_id 564 / yhteensä: 1204
viite: 442 / 1204
| Tekijä: | |
| Otsikko: | Wine |
| Lehti: | Market Research Europe
1995 : JAN, VOL. 27:1, p. 1-29 |
| Asiasana: | MARKETING WINE INDUSTRY COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | The international wine industry is highly fragmented but recent years have seen the emergence of a group of larger and more market-oriented concerns. Important shifts in consumer eating habits, increasingly healthy lifestyles and changing demographic factors are having an impact on market trends and consumption levels. This report studies the European market for wine products with particular reference to five key economies. The data period covered is 1989-1993 for current trends and 1993-1998 for forecasts. |
SCIMA