haku: @journal_id 564 / yhteensä: 1204
viite: 418 / 1204
| Tekijä: | |
| Otsikko: | European consumer lifestyles |
| Lehti: | Market Research Europe
1995 : JUN, VOL. 27:6, p. 1-64 |
| Asiasana: | CONSUMER BEHAVIOUR EDUCATION TRANSPORT TAXATION EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This special report breaks with the normal pattern and gives an overview of key marketing and economic patterns across both Eastern and Western Europe, providing a framework within which to place this journal's market reports. This comment and analysis fleshes out the figures, many of which are regularly updated in the quarterly European Market and Media guide. The average West European is a wealthy person. In Southern Europe, disposable incomes are very much lower. |
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