haku: @journal_id 564 / yhteensä: 1204
viite: 353 / 1204
| Tekijä: | |
| Otsikko: | The Italian breakfast cereal market |
| Lehti: | Market Research Europe
1997 : FEB, VOL. 29:2, p. 69-102 |
| Asiasana: | RESEARCH ITALY FOOD |
| Kieli: | eng |
| Tiivistelmä: | This report examines the Italian market for breakfast cereals. The market comprises two principal sectors. The first generation cereals in Italy were family cereals comprising corn flakes, puffed rice and also muesli. Subsequently, children's cereals have evolved in a variety of sugar-enriched flavors and formats. Breakfast cereals have advanced from a niche distributed only via pharmacies and health food shops to a rapidly evolving new Italian food market. |
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