haku: @journal_id 564 / yhteensä: 1204
viite: 333 / 1204
| Tekijä: | |
| Otsikko: | The Italian market for frozen food |
| Lehti: | Market Research Europe
1997 : JUN, VOL. 29:6, p. 67-141 |
| Asiasana: | FROZEN FOODS MARKETS ITALY MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | Introduction and definitions; key trends; microwave ovens; freezers; freezer ownership; relevant consumer expenditure; total market size; market trends; per capita consumption; sector analysis by volyme; sector analysis by value; growth sectors; market sectors; vegetables; fish; meals; meat and poultry; new products; companies and their strategies:major companies and their brands; companies and their strategies: recent mergers and acquisitions; manufacturers' shares: overall; fish; vegetables; meals; company profiles:Unilever Italia SpA; Nestle Italiana SpA; Argel SpA; Bofrost SpA; Gruppo Orogel; consumer profiles: frosen food; frozen pizza; attitudinal analysis; production; imports; exports; distribution: retail ovrerview; leading retailers; specialist frozen food retailers; horeca; wholesaling; by channel; own-brands; prices & margins; outlook |
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