haku: @journal_id 564 / yhteensä: 1204
viite: 324 / 1204
| Tekijä: | |
| Otsikko: | Deodorants |
| Lehti: | Market Research Europe
1997 : AUG, VOL. 29:8, p. 27-66 |
| Asiasana: | MARKET SURVEYS TOILETRIES INDUSTRY CONSUMERS EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This report examines the international retail market for deodorants in France, Italy, the UK, Germany and Spain. Deodorants constitute a peripheral sector of the wider cosmetics and toletries market. Across the key markets usage rates differ widely, with consumers in several countries reluctant to use antiperspirants as they are deemed unnatural. The deodorants market is characterised by increasing segmentation with products focusing on specific consumers' needs. The northern European countries of the UK and Germany are relatively heavy users of deodorants , reflected in higher market values, whilst deodorants play a more peripheral role in the Mediterranian countries of Italy and Spain. |
SCIMA