haku: @journal_id 564 / yhteensä: 1204
viite: 320 / 1204
Tekijä: | |
Otsikko: | Romanian consumer lifestyles |
Lehti: | Market Research Europe
1997 : SEP, VOL. 29:9, p. 25-60 |
Asiasana: | MARKET SURVEYS CONSUMERS COMPANIES EXPENDITURE INDUSTRIES ROMANIA |
Kieli: | eng |
Tiivistelmä: | The report presents the major parameters essential to a background understanding of the Romanian consumer and marketplace. The Romanian population structure is changing: Birth rates have fallen, death rates have increased and emigration exceeded immigration over 1990-1994. Total population has fallen and the proportion of young people is still falling. The economy, consumer expenditure and retail sales will show a continuous positive growth during 1996-2000. Population numbers will cease to fall, together with increased prosperity and new consumer confidence. |
SCIMA