haku: @journal_id 564 / yhteensä: 1204
viite: 319 / 1204
| Tekijä: | |
| Otsikko: | The German market for slimming & supplementary nutrition |
| Lehti: | Market Research Europe
1997 : SEP, VOL. 29:9, p. 61-124 |
| Asiasana: | MARKET SURVEYS SLIMMING PRODUCTS FOOD SUPPLEMENTS CONSUMERS BRANDS GERMANY |
| Kieli: | eng |
| Tiivistelmä: | The report examines the German market for slimming and supplementary nutrition , which includes products consumer may choose to take enhance their state of health. Slimming and supplementary nutrition is undoubtedly becoming more mainstream as the market for functional and fortified foods deemed "healthy" expands rapidly. Industry sources openly acknowledge the existence of a so-called "wellness" trend. Nowadays consumers demand more for their money and growing health awareness has provided manufacturers with a useful marketing tool. |
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