haku: @journal_id 564 / yhteensä: 1204
viite: 292 / 1204
| Tekijä: | |
| Otsikko: | The German market for make-up |
| Lehti: | Market Research Europe
1998 : FEB, VOL. 30:2, p. 171-225 |
| Asiasana: | MARKET SURVEYS COSMETICS INDUSTRY GERMANY BRANDS CONSUMPTION |
| Kieli: | eng |
| Tiivistelmä: | This survey examines the German market for make-up and colour cosmetics. Growth has been restrained by continuing economic uncertainty over most of the review period, but it recovered in 1996 following an increased demand for high-quality products. Euromonitor predicts that the market will rise further in market value over the period from 1996-2001, benefiting form constant product innovations, the fashion trend towards more colour make-up, and the recovery of German economy. The market is expected to grow to DM1,589.4 million by 2001. |
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