haku: @journal_id 564 / yhteensä: 1204
viite: 287 / 1204
| Tekijä: | |
| Otsikko: | The Spanish market for slimming products & supplementary nutrition |
| Lehti: | Market Research Europe
1998 : JAN, VOL. 30:1, p. 225-263 |
| Asiasana: | MARKET SURVEYS SPAIN SLIMMING PRODUCTS FOOD SUPPLEMENTS CONSUMPTION COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | This survey examines the Spanish market for slimming and supplementary nutrition. Self-medication remains its nascent stage of development and, despite dereimbursement and advertising, demand remained sluggish for much of the period . In view of the traditional importance Spaniards attach to appearance and weight, slimming aids constitute the most important sectors. However slimming aids registered an overall value decline of 3.3% between 1992-1996, hampered by a consumer shift away from diet-specific products. The vitamins, minerals and supplements (VSM) sector, following dereimbursement in 1993 achieved the strongest value growth of 62.8% over the reviewed period. Increased emphasis on health and fitness coupled with significant advertising investment impacted positively on the isotonic drinks sector. |
SCIMA