haku: @journal_id 564 / yhteensä: 1204
viite: 190 / 1204
| Tekijä: | |
| Otsikko: | Air fresheners and insecticides |
| Lehti: | Market Research Europe
1999 : OCT, VOL. 31:10, p. 33-56 |
| Asiasana: | MARKET SURVEYS HOUSEHOLD CLEANSERS INDUSTRY TOILETRIES INDUSTRY EUROPE |
| Kieli: | eng |
| Tiivistelmä: | Air fresheners and insecticides have been losing out to alternative environmental fragrances. There has been a trend towards innovative premium-priced products. Efficiency, effectiveness and sophistication of scents were key factors in new product development. Specific products have achieved success. Air fresheners achieved the more dynamic growth over the period. |
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