haku: @journal_id 564 / yhteensä: 1204
viite: 183 / 1204
Tekijä: | |
Otsikko: | The Italian market for sun care |
Lehti: | Market Research Europe
1999 : NOV, VOL. 31:11, p. 105-133 |
Asiasana: | MARKET SURVEYS ITALY SUN PREPARATIONS INDUSTRY |
Kieli: | eng |
Tiivistelmä: | The sun care market remained sluggish due to falling real prices and stagnating consumption. The market was worth L337 bl in 1998, down 1.5% on 1994. The most important sector was sunscreen representing a 72.6% value share of total sales, being also the most dynamic sector, increasing its value share by 1.5%. The market is forecasted to increase by 2.5% in real terms over the 1998-2003 period. |
SCIMA