haku: @journal_id 564 / yhteensä: 1204
viite: 170 / 1204
| Tekijä: | |
| Otsikko: | Cosmetics & toiletries |
| Lehti: | Market Research Europe
2000 : FEB, VOL. 32:2, p. 37-107 |
| Asiasana: | MARKET SURVEYS COSMETICS INDUSTRY TOILETRIES INDUSTRY EUROPE |
| Kieli: | eng |
| Tiivistelmä: | Today consumers are open to purchasing cosmetics and toiletries products in outlets where they were not previously available. Increased purchasing power among women and young people makes these consumer groups more attractive as targets for manufacturers. The number of working women is increasing. They have more money to spend on themselves. Globalisation is the key trend in brand development. Major manufacturers with global aspirations tend to identify brands with global potential and focus their resources on this. |
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