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| Tekijä: | Freeman, P. Rennolls, K. |
| Otsikko: | Modelling methodology. Basics to neural nets - a return to ignorance? |
| Lehti: | Journal of the Market Research Society
1994 : JAN, VOL. 36:1, p. 69-77 |
| Asiasana: | METHODOLOGY NEURAL NETWORKS MODELS |
| Kieli: | eng |
| Tiivistelmä: | In FMCG companies, in particular, there is an increasing focus on the benefits believed to await the researcher with a large enough data set and sufficient computing power. The purpose of this paper is to examine the interfaces between traditional market research and the disciplines of statistical modelling and computing to see if the "stitching" holds; the authors examine the potential of computer based statistical models for capturing underlying causal relationships. |
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