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| Tekijä: | Djarova, J. |
| Otsikko: | Foreign investment strategies and the attractiveness of Central and Eastern Europe |
| Lehti: | International Studies of Management and Organization
1999 : SPRING, VOL. 29:1, p. 14-33 |
| Asiasana: | MANAGEMENT FOREIGN INVESTMENT CENTRAL EUROPE |
| Kieli: | eng |
| Tiivistelmä: | There has been a surge of academic interest in investment in Central and Eastern Europe (CEE). As the region emerged as an attractive market for investment, many Western firms have tried to forge various business relationships with local partner firms, including strategic alliances and joint ventures. Such investment can have a variety of purposes. This article studies two questions that are of strategic importance to foreign investors in CEE: 1) How do foreign companies' strategies match CEE strengths and weaknesses, and 2) what entry or expansion modes provide a better match between the investor's strategy and the local attractiveness? |
SCIMA